Partner with the Unity Flag

 Fundraising Campaign Timeline

📌 Phase 1 – Constitution Day (Reference Point)

  • September 17, 2025 → Use Constitution Day as the symbolic kickoff announcement date (“Inspired by the Constitution’s promise of We The People…”).

  • Position it not as the launch day for sales, but as the movement declaration day.

📌 Phase 2 – Fundraising Drive

  • Start Date: Mid/Late September (you choose a realistic launch week once Shopify + outreach are ready).

  • End Date: December 31, 2025.

  • Exclusive Big 5 Period: From launch until Dec 31, Big 5 partners (Indivisible, MoveOn, Common Cause, 50501, ACLU) receive 20% on all attributed sales.

  • Impact Framing: “From Constitution Day to year’s end, we’re raising funds to prepare for the movement season ahead.”

📌 Phase 3 – Public Program (Post-January 1, 2026)

  • Beginning January 2026, open to all other partner orgs and bloggers at 10% fundraising margin.

  • This coincides with:

    • MLK Day (Jan) → historically strong protest/activism turnout.

    • State of the Union (Jan/Feb) → major flashpoint for rallies.

    • Spring protest season kickoff (March–June).

🧩 Strategic Advantages of This Shift

  1. Longer runway → Sept–Dec gives 3+ months of fundraising vs. just 2 weeks.

  2. Holiday sales boost → December = peak retail season → more shirt sales = more donations.

  3. Momentum builder → By Jan 1, orgs already have funds and shirts in-hand for spring protest season.

  4. Symbolic framing preserved → Still tied to Constitution Day, but in a “Constitution Day → Year’s End” narrative arc.

📝 Messaging Example

“Inspired by Constitution Day, the Unity Flag campaign runs through the end of 2025. From September to December 31, every Unity Flag sold sends 20% directly to the frontline organizations defending democracy. Together, we’ll gear up for the spring protest season — unified, visible, and ready.”